Revolution of Real
In the Spring of 2014, I participated in the National Student Advertising Competition sponsored by the American Advertising Federation.
The client was Mary Kay, a direct-selling cosmetics and beauty product company.
As a class, we produced the "Revolution of Real" campaign fueled by the guiding insight "I want a beauty expert, but I just don't know it." I worked on the production and creative teams, developing our campaign book, powerpoint presentation and producing video content.
View the entire campaign here