Revolution of Real

In the Spring of 2014, I participated in the National Student Advertising Competition sponsored by the American Advertising Federation. 

The client was Mary Kay, a direct-selling cosmetics and beauty product company.

As a class, we produced the "Revolution of Real" campaign fueled by the guiding insight "I want a beauty expert, but I just don't know it." I worked on the production and creative teams, developing our campaign book, powerpoint presentation and producing video content.

View the entire campaign here